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HOLLEIGH STEVENSON
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On-Trade Brand Developement, Northern Monk
Project type
On-Trade Brand Activation
Date
March 2024
Location
Leeds, UK
Activation of brand evolution within 12 key UK venues. Full campaign strategy for this evolution with a focus on 'Keep The Faith' brand message. Curated new POS, brand merchandise and 'first contact' packages. Updates of brand book, I created a new Beer School training program for the sales team to utilise with the customer, along with new sales decks.
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