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Oktoberfest, Paulaner UK

Project Type

Strategy & Activation

Date

From 2017 - 2023

Location

Multi-site, UK

Project management for all Paulaner Oktoberfest throughout the UK. In 2023 we had have over 350 on-trade activations with 7 lighthouse venues including Albert Schloss, Freight Island, Baltic Market & more. As the world lager category continues to grow within the UK so does Paulaner, one of the original six Oktoberfest breweries. After 7 years managing their portfolio, Oktoberfest in the UK has become synonomous with Paulaner.

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